We were worried for a moment.
The producers of Irn-Bru have addressed consumer’s fears over the soft drink’s future.
With UK government regulations coming into effect in April that target the amount of sugar in the products we consume, it had been worried that production of Scotland’s favourite fizzy drink could cease.
A message to our fans. And some much-needed facts about BRU. pic.twitter.com/53VqTUSalt
— IRN-BRU (@irnbru) January 5, 2018
However, it now looks like that is not the case and although the recipe will change, it is still be being made in factories.
The updated Irn-Bru recipe will feature more than half the amount of sugar of the previous product.
A spokesperson from A.G. Barr told JOE.co.uk: “From January 2018 IRN-BRU will continue to be made using the same secret IRN-BRU flavour essence, but with less sugar. The vast majority of our drinkers want to consume less sugar so that’s what we’re now offering.
“We know that our loyal drinkers love IRN-BRU for its unique great taste and we’ve worked hard to deliver this. We ran lots of taste tests that showed most people can’t tell the difference – 9 out of 10 regular IRN-BRU drinkers told us we had a good or excellent taste match.
“IRN-BRU will remain a sugary drink as the sugar in a can will reduce from 8.5 teaspoons to 4. A can of IRN-BRU today has just under 140 calories and in the future will have around 65 calories.
“Most shoppers can expect to buy IRN-BRU with reduced sugar from later this month. Give it a try when it comes out!”
So great news all round!
