Now that their noisy neighbours aren’t in the Premier League to mock them, Sunderland have decided to get a bit more adventurous with their kits.
The Black Cats have boldly decided to adopt a pink and purple design for their third strip ahead of the 2016/17 season.
Sam Allardyce just about kept Sunderland in the top flight last season, at the expense of their arch-rivals Newcastle, and the club has decided to go all out in celebration.
Well, maybe not Allardyce, who got most of his celebrating out of the way at the tail end of the 2015/16 season.
“Black Cats take new direction ahead of 2016-17 season!” a Sunderland statement reads.
The new third jersey bears club sponsor dafabet on the torso and has a striking design of alternating pink and purple strikes, with a bright cerise shade on the sleeves.
It will be topped off by purple shorts and socks with pink adidas stripes.
After seeing some adventurous kits from Swansea City and Everton, it remains to be seen how Sunderland’s new effort will be received come August.
It’s got to be better than whatever this is, though. You’ve got to give them that at least.