The crisp sarnie is a time honoured culinary tradition.
Take your favourite sandwich, chuck in some of your favourite crisps, get yourself a power snack while you’re on the go.
Easy, simple. We’re fans of cheese and onion in a ham sandwich ourselves.
But, in their continuing efforts to make our lives easier and get crisps everywhere, Walkers have now teamed up with the folk at Heinz to bring us a range of sandwich flavoured crips.
That’s right, the crisp sarnie has done a loop. Instead of sandwiches enhanced by crisp flavours, we now we have crisp enhanced by sandwich flavouring.
There's now @walkers_crisps sandwich-inspired crisps – a thing possibly more British than tea? #BarmyForSarnies #ad pic.twitter.com/HwRfXKPFem
— VeryBritishProblems (@SoVeryBritish) September 1, 2016
In a new range unveiled by Take Me Out presenter, Paddy McGuinness, Walkers showed off six new flavours, including:
- Toasted Cheese and Worcester Sauce
- Bacon and Ketchup
- Cheese, Cucumber and Salad Cream
- Roast Chicken and Mayonnaise
- Ham and Mustard
- Sausage and Brown Sauce
People were left… rather confused by the new culinary development
@walkers_crisps have messed up, everyone knows that the only thing to put on a bacon sandwich is HP brown sauce. pic.twitter.com/hgPREE7ly9
— Will Gray (@WillGrayMagic) August 21, 2016
https://twitter.com/That_Posh_Chap/status/771413099257720832
@villabalti@SoVeryBritish@walkers_crisps BACON IS WITH BROWN SAUCE
— Angel (@XxxxAngeljxxx) September 2, 2016
Especially by the cheese, cucumber and salad cream option.
how do you infuse a crisp with the essence of cucumber?
— Joe Johnson (@joe__johnson__) September 1, 2016
https://twitter.com/beccajoyce91/status/769505022602346496
The launch comes as part of Walkers’ on-pack promotion, ‘Go barmy for a sarnie’, where crisps buyers stand a chance of winning £10,000 every week for the next 11 weeks.
In addition, Walkers will also be opening a pop-up shop in London Bridge from September 8, where people visitors will be able to build their own crisps sandwiches, and do other “sandwich-themed activities”.
All rather exciting we reckon. Wonder the folk who rank Meal Deals think…
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