Nothing like a good mate to help spread a massively embarrassing picture of you online.
Of course, the level of exposure for an unfortunate image is much, much greater when you’re a member of One Direction.
A deeply unflattering snap of the band’s Irish member, Niall Horan, has gone viral in the last few hours. His bandmate Louis shared the picture on Instagram, and like most things they all posy, it has gone viral with more than 730k likes.
The photo in question shows Niall mid-blink and mid-sentence, his face frozen into a mortifying grimace.
Louis posted the image and said: “Giving it the big talk for soccer aid but this man doesn’t look very confident does he Niall … P.s really sorry couldn’t resist when I saw the photo ??”
https://www.instagram.com/p/BGA0u2_L4Sq/?taken-by=louist91&hl=en
#OhNoNiall went viral as a result with fans sharing the image.
https://twitter.com/zjmskaterkid/status/737256502831001600
The picture you post on facebook vs. the picture you're tagged in #OhNoNiall pic.twitter.com/HgMV6dk5fK
— NoControlProjec (@NoControlProjec) May 30, 2016
Let's not forget the time Harry told Niall 'don't sing chonce, it's chance' #OhNoNiall pic.twitter.com/jD84F1KSOk
— Kim (@besosweetkim) May 30, 2016
https://twitter.com/tomlinsmarvel/status/737211867156910083
https://twitter.com/1DUpdatesPolish/status/737183961206624256
https://twitter.com/almightyhazza94/status/737183902205382656
Get you a man who can do both: #OhNoNiall pic.twitter.com/DilwnQZ80l
— N ♡︎ (@jaybeemole) May 30, 2016
#OhNoNiall me waiting for niall to start some epic twitter banter with louis pic.twitter.com/ad87rqUR9V
— irene (@harryftirene) May 30, 2016
And these fans had some advice if Niall wants revenge on Louis…
there's no difference at all 😂#OhNoNiall pic.twitter.com/8WikErgW58
— jewel (@harrysfckngsmut) May 30, 2016
Hey Niall if you're looking for a good comeback for Louis just show him this… #OhNoNiall @NiallOfficial pic.twitter.com/4USejIEWYA
— Niall’s Hat (@nialls_hat) May 30, 2016