The times, they are a-changing…
After months of rumours, Greggs has announced that they are launching a vegan sausage roll.
In an overly dramatic video that feels more like Interstellar than an advert for savory snacks, they unveiled the roll for all the world to see.
The video calls it “The Next Generation of Sausage Roll Technology”, and a “Classic Design” with a “Vegan Core”, filled with Quorn sausage meat.
The wait is over… 3.1.19 #vegansausageroll 🌱😍 pic.twitter.com/UWcXFCtxdE
— Greggs (@GreggsOfficial) January 2, 2019
The vegan sausage roll will go on sale on January 3rd, and be available at 900 Greggs stores across the UK. It will cost £1.
“Like many food retailers we have seen increasing demand for vegetarian and vegan products,” said Roger Whiteside, chief executive at Greggs. “We have been trying to develop a vegan version of our famous sausage roll for some time now.”
“It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.”
Last year, animal rights organisation PETA launched a signature for Greggs to launch an animal-product-free version of its iconic sausage roll, which garnered 20,000 signatures.
Research from last year suggest that 3.5 million people consider themselves to be vegan – that’s seven percent of the population.
And if you aren’t one of those, there’s no need to get worked up – the traditional meat sausage roll isn’t going anywhere.
Change is good Andrew… but there will always be a classic sausage roll for you.
— Greggs (@GreggsOfficial) January 2, 2019
