I’m lovin’ it.
Imagine this scenario. You’re absolutely wrecked from a night out and you’ve got no energy to cook yourself something to eat. As is the norm, all you want is a Quarter Pounder, some chips, a strawberry milkshake and those delicious chicken nuggets from McDonald’s.
All of a sudden, Ronald McDonald rings your doorbell and personally delivers this order to you.
Nope, stop. As good as that sounds, it’s still too weird. Nobody wants to see a creepy-ass clown when they’re starving.
Well, what if we said that you might be able to get your hands on some Micky D’s without having to quiver from coulrophobia (that’s the fancy pants word for a fear of clowns)
Good news because McDonald’s have announced that they will be “experimenting with different delivery models” in their top five markets (U.S., France, the U.K., Germany and Canada).
The world’s biggest fast food chain already provide a home delivery service to people in China, South Korea and Singapore, and it appears that the UK is one of their next target markets.
In a statement released on their website, the company state: “One of the most significant disruptions in the restaurant business today is the rapid increase in delivery. Through technology, delivery has changed the way customers order, pay, track and receive food and provide feedback. Coupled with the explosive growth in third-party delivery companies, the landscape has created an exceptional opportunity for growth.”
“Because of our extraordinary footprint, McDonald’s is uniquely positioned to become the global leader in delivery. In McDonald’s top five markets (U.S., France, the U.K., Germany and Canada) nearly 75% of the population lives within three miles of a McDonald’s. McDonald’s is already one of the largest providers of delivered food in the world, with annual Systemwide delivery sales of nearly $1 billion across various markets including China, South Korea and Singapore“, it adds.
“No other food company in the world has this reach and ability to be this convenient to so many customers through delivery. Currently, McDonald’s is experimenting with different delivery models including partnering with third parties for ordering and fulfillment throughout the world.”
While no official start date was announced for this home delivery experiment, we’re certain that plenty of people will be absolutely delighted to see it introduced.
