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Food

12th Mar 2019

Sainsbury’s are releasing a cheese Easter egg and it’s a bargain

Marc Mayo

Snap up the savoury treat for just a fiver

Easter eggs are traditionally a chocolatey, sugar-filled snack but Sainsbury’s are offering an alternative way to celebrate the holiday this year with a cheese Easter egg.

Priced at £5, the 120g egg is made up entirely of cheddar cheese and isn’t even hollow like your standard chocolate offering, instead it is a solid egg of cheese.

While those might come with some Smarties or a tiny bag of Maltesers, this self-titled “cheesealicious” masterpiece comes alongside a sachet of chutney and packet of oatcakes to either spread the cheese over or slice onto.

The cheese itself is provided by Lancashire company Butlers Farmhouse Cheeses and will be released on Wednesday, 10 April – right in time for Easter.

“We’re always looking for new and unique products to offer to our customers, especially during gifting periods throughout the year when people are on the lookout for something special to give their loved ones,” said a Sainsbury’s spokesperson.

“The Cheesalicious Easter Egg seemed like an obvious and exciting choice to expand our Easter egg offering and cater to cheese aficionados nationwide. The egg is truly delicious and we can’t wait to see the response from our customers.”

After the revolution of cheese and beer advent candles, can we just say that we are very happy for Easter eggs to be the next seasonal indulgence made all the more voluptuous.