Would you give him a lift?
Could you imagine driving down a highway in America and seeing Jared Leto stood on the side of the road with his thumb out hoping to catch your attention for a lift? Me neither, but it’s a real thing.
In support of his band 30 Seconds To Mars’ new album AMERICA, Leto is hitchhiking across the United States. Starting in New York and hoping to end up in L.A., his journey began at the NBC Studios on the set of The Tonight Show Starring Jimmy Fallon.
Getting his first ride from A$AP Rocky, who features on 30 Seconds To Mars’ new single “One Track Mind”, Jared Leto is travelling by any means possible: trains, planes, automobiles, hitchhiking, Greyhound bus, Lyft rides, NASCAR pit stops, bicycles and more.
Along the way, Leto plans to visit unique destinations that showcase the title subject of the new Thirty Seconds To Mars album: AMERICA.
Follow Leto’s progress on his Instagram.
AMERICA‘s visual campaign includes multiple album covers, available in both physical and digital retail outlets. In addition to the album covers, the provocative images will be part of a global advertising campaign including outdoor billboards and posters in major cities.
Billboards will be located in landmark locations such as L.A.’s famed Sunset Boulevard, New York City’s Times Square, and outside of numerous London underground tube stations.
Posters will appear globally throughout the streets of numerous cities such as Sydney, Melbourne, Brisbane, Toronto, Mexico City, Paris, Berlin, Hamburg, Munich, Cologne, Essen, Nürnberg, Hannover, Frankfurt and more.
Extending the list concept to everyone, the band has launched, america.thirtysecondstomars.com, a custom album cover generator allowing fans to create their own custom lists in the format of the AMERICA album cover.
AMERICA is out now. Listen to it below:
