Where do we sign up?
Aldi has launched its ‘Winefluencer Club’ offering free win in exchange for social media reviews.
With the rise of social media and wine lovers taking to their own platforms to share their thoughts in a relatable and engaging way, Aldi has decided to embrace the shift and recruit social media users to taste their products.
Whether through Instagram reels, TikTok reviews, or YouTube tutorials, wine influencers, or ‘winefluencers’, are making tasting more approachable, without the intimidation of traditional wine culture.
The ‘Winefluencer Club’ is a program designed to give passionate wine lovers the chance to share their reviews of Aldi’s latest Spring Summer wine range on social media.
The supermarket is looking for 10 wine connoisseurs to join the club, where they will receive free bottles from Aldi’s award-winning wine range in exchange for authentic social media reviews.
Over three months, members will uncover gems from Aldi’s new collection and provide valuable feedback that will help shape future wine selections.
To guide these aspiring winefluencers, Aldi has teamed up with Liam D’Arcy, AKA @thewinewally – a popular content creator with 104k Instagram followers – who has built a community around demystifying wine and making it more accessible to a wider audience.
D’Arcy says: “This is a fantastic opportunity for wine lovers – not only to taste Aldi’s amazing wine for free, but to develop their skills, grow their audience and help others discover top picks from the latest range.”
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “At Aldi, we’re embracing the changing world of wine. With the launch of our Winefluencer Club, we’re not just offering great wine, we’re creating a community where passionate wine lovers can share their thoughts on the range. It’s all about making wine something that everyone can enjoy, no matter their level of expertise.”
The new range lands in stores March 3rd and applications are open until March 18th.
To be in with a chance of landing the role, budding tasters simply need to send an email to winefluencerclub@aldi.co.uk with the below details:
• Full name
• Proof of age (a photo of your passport or driving license)
• Your social media handles and the number of followers on each account
• 150 words explaining why you think you should be selected as part of Aldi’s Winefluencer Club
• What your favourite Aldi wine is and why?
