The deal would include regular tournament games too
Negotiations are underway that could see the Champions League final played in the USA as well as regular competition games.
The news comes as reported by the Independent who have reported that UEFA and the European Club Association have entered into an ‘exclusive negotiation period’ with American agency Relevent Sports for the global commercial rights to the competition.
This deal, if successful would come into effect from 2027.
The deal would signal the end of UEFA’s 30-year-long partnership with TEAM Marketing, who were responsible for all iconic Champions League branding such as the famous ball and theme.
The agreement would also pave the way for games to be played in America, something Relevent Sports have pushed for some time,
Jumping ship to the American agency would also put 170 jobs at risk, with the group said to be shocked by the rumours.
A statement obtained by the Independent read: “The Board of UC3, the joint venture between Uefa and the European Club Association (ECA) has agreed to enter into an exclusive period of negotiation with Relevent Sports over the global commercial rights to the Uefa men’s club competitions for the period 2027-2033.
“The decision follows an open tender process, launched last summer, which attracted bids from a number of global and regional agencies.”
Relevent are ran by billionaire and Miami Dolphins owner Stephen Ross, who has long wanted to bring competitive football matches to America.
Only last year FIFA announced that it would consider changing its policy to potentially allow matches being played abroad after an agreement was struck with Relevent who were filing a lawsuit against that same regulation.
This also follows on from La Liga attempting to move specific matches over to the states, a move which has yet to comet to fruition.
