Black Friday was expected to really take off in Britain this year.
Traditionally an American thing, there’s been more hype about it on British shores than ever before.
Although many shop workers might have feared seeing some of the scenes witnessed on the other side of the Atlantic, it appears that Britain has resisted the urge to camp outside shops over night and wrestle vegetable steamers from the hands of unsuspecting children.
In Birmingham’s Bullring, things were very quiet…
It's all kicking off in the Bullring. Can you handle the #BlackFriday chaos?! https://t.co/KMZd3ccvND pic.twitter.com/K05IziVZF7
— City Life Birmingham (@CityLife_Bham) November 27, 2015
… although the gathering outside the Apple store resembled something like a crowd.
It didn't take a genius to figure out there'd be crowds here. But there are no discounts for #BlackFriday pic.twitter.com/Y7RpU5KAns
— City Life Birmingham (@CityLife_Bham) November 27, 2015
Unfortunately for these early-risers, the software giant’s store wasn’t offering any Black Friday discounts.
At the Trafford Centre in Manchester, things were also eerily quiet.
https://twitter.com/traffordcentre/status/670167713931743232
A bit quiet here #BlackFriday at #traffordcentre pic.twitter.com/aw2JheMRg4
— Sunil Soni (@sunilsoni2370) November 27, 2015
And it was exactly the same in the capital.
#BlackFriday comes to London – but shoppers stay at home https://t.co/BxGtOi51yL pic.twitter.com/BITDfWpXjW
— Standard News (@standardnews) November 27, 2015
North of the border, the theme continued.
In Glasgow, the streets were deserted.
https://twitter.com/CapitalScotNews/status/670139239313629184
And in Cardiff…
Sensational #BlackFriday opening time scenes at Argos in Cardiff (pic: @matthew_horwood) pic.twitter.com/FjQflDBtio
— Paul Rowland (@paulrowland1) November 27, 2015
So… after all the hype, it appears this American tradition may not become part of our Christmas run in after all.
Well played Britain.