The brewer sponsors the Six Nations and they’ve pulled out all the stops this year
Guinness have released a new advert online celebrating fans’ relationship with rugby and the Six Nations, ahead of the competition kicking off as Wales play France.
The ad will be first screened on TV on Saturday and follows the real-life story two Welsh brothers’ journey to watch the Six Nations following their mother’s death.
David and Gareth Rees were left an inheritance by their late mother, Olive, on the condition that it was used to follow the Welsh rugby side play.
The pair are shown using their mum’s favourite Welsh dragon purse as a kitty for matchdays, meaning that she is with them wherever they go.
Watch the advert here:
https://www.youtube.com/watch?v=hCLPDO9NSqs
Reflecting on the video, David and Gareth Rees said: “We’ve loved rugby for as long as we can remember and being able to go to the Six Nations matches thanks to our mam has been amazing. Now being able to tell our story with Guinness is a ‘pinch me’ moment.”
Niall McKee, Guinness Marketing Director said: “We are honoured to celebrate the legacy of Olive Rees in our new campaign, ‘The Purse’. Through her legacy, her sons have adopted her generous spirit to nurture a sense of friendship and community wherever they go.
“We hope this film encapsulates the spirit of rugby and the Six Nations championship, of which we are so proud to have been announced as title sponsor.”
