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17th Mar 2016

Jamie Oliver literally danced with joy when he heard about the new sugar tax

Jordan Gold

Celebrity chef and Turkey Twizzler-slayer Jamie Oliver is delighted about the government’s new sugar tax. 

In fact, he did a dance of joy outside the Houses of Parliament in response to the measure announced in George Osborne’s Budget yesterday.

For healthy-eating advocate Oliver, this is a long-awaited victory that should go a long way to “tackling childhood obesity and our crumbling NHS.”

The ecstatic chef told the BBC that the passing of the bill came as a “massive surprise”:

“I never thought we’d get it. Everyone I met in power about it was ‘umming and ahing’. I was getting no body language that it was a go-er … We just kept bringing the logic”.

The tax, which is technically a levy (insert boring economics here), will come into effect in April 2018, and is expected to significantly raise the price of many popular sugar-packed products.

https://www.youtube.com/watch?v=YX5hnGQE7N4