McDonald’s has been around ever since we can remember.
But franchises in America are warning the global fast food giant could be in terminal decline.
This comes after claims from the US that the all-day breakfast was proving to be a huge flop.
Now McDonald’s franchise leaders are saying those famous golden arches are in a “deep depression” and could be in their “final days”, according to a dismal survey.
A range of new menu choices, the all-day breakfast and digital kiosks have all be introduced as part of the company’s turnaround plan following two years of falling sales.
But the Independent report the chain doesn’t seem to have turned around the slide, citing restaurant owners surveyed by analyst Mark Kalinowski.
“We are in the throes of a deep depression, and nothing is changing,” wrote one franchisee.
“The CEO is sowing the seeds of our demise. We are a quick-serve fast-food restaurant, not a fast casual like Five Guys or Chipotle. The system may be facing its final days,” said another.
Owners are unhappy with the all-day breakfast launch, claiming it’s slowing down service, lowering sales and causing chaos in kitchens.
“The system is very lost at the moment,” said one franchise. “Our menu boards are still bloated, and we are still trying to be too many things to too many people.
“Things are broken from the franchisee perspective.”
Get Ronald on the phone.
