In terms of quality of social media output, Bundesliga sides are leagues ahead of their Premier League counterparts.
Bayern Munich tend to dominate proceedings while Borussia Dortmund’s resident tweeters are not too shabby themselves.
However it is Dortmund who found themselves victims of a rival’s social media brilliance on Thursday as they were called out over their new home kit.
Dortmund released their brand new home kit late on Wednesday night, unveiling a striking black fade over the famous yellow.
BVB und @PUMA präsentieren das Heimtrikot für die Saison 2017/18. https://t.co/tZRVuF1LRa pic.twitter.com/9b4LZvOBO2
— Borussia Dortmund (@BVB) May 18, 2017
We must admit that we are fans of the new shirt but Dortmund’s league-mates Borussia Monchengladbach couldn’t shake the feeling that they’d seen the design before.
https://twitter.com/borussia_en/status/865205142378995713?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.espn.co.uk%2Ffootball%2Fblog%2Fthe-toe-poke%2F65%2Fpost%2F3128881%2Fborussia-monchengladbach-accuse-borussia-dortmund-of-stealing-kit-design
“First you try to take ‘Borussia’ off us, and now this!” was the message from Gladbach’s official Twitter account.
Dortmund’s star man Marco Reus is a fan of the shirt but did not make reference to the accusations of design-theft.
“I like the new design that PUMA has developed,” Reus said. “The cross strips with the colour traces are really cool. Now we want to celebrate with the new jersey a great season and then again in the new season in all competitions attack and celebrate as many and great successes.”
What do we think? Parallel thinking or straight-up rip-off?
