Liverpool are cashing in on the appointment of Jurgen Klopp with a whole range of new merchandise.
The Reds have brought out Klopp caps, mouse mats, T-shirts and more to capitalise on the Kloppmania that has gripped the city.
Even the most ardent Liverpool supporter might find this latest marketing ploy a step too far, however, as the club continue to push the Klopp factor.
Jumping on the German’s new nickname, the Reds are flogging shirts with ‘Normal One’ printed on the back – perhaps the ultimate in cringe.
We really hope fans have more sense than to buy one of these…
On sale in the Liverpool shop. Tragic. pic.twitter.com/abLRyDOv8E
— Not Match of the Day (@NOT_MOTD) October 15, 2015