City have agreed a 10-year deal worth £650m
Manchester City have agreed a staggering new kit deal with PUMA, who will replace Nike as their official kit supplier.
Running for ten years, City Football Group will reportedly make £65m-a-season from the deal, which applies to the Premier League champions and four of their sister clubs.
This represents a significant increase on City’s current kit deal with Nike, which is said to net them around £20m a year.
Though initial discussions with PUMA focused on making kits just for City, the Daily Mail report that other clubs under the CFG umbrella – Girona, Melbourne City, Uruguay’s Atletico Torque and newly acquired Chinese club, Sichuan Jiuniu – were later incorporated into the deal.
Though it may apply to five clubs, the deal is still the second largest in Premier League history – bettered only by the £75m-a-season deal with adidas, which was began in 2015.
“PUMA’s partnership with City Football Group is the largest deal that we have ever done – both in scope and ambition,” said Bjørn Gulden, CEO of PUMA, in a statement.
“We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field.
“We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch.
“We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”
“This announcement marks the start of an exciting new chapter for City Football Group,” added Ferran Soriano, CEO of City Football Group.
“Our relationship with PUMA, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world.
“PUMA share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”
City, who have been playing in Nike kits in recent years, will wear PUMA from the start of next season.
