There’s not giving a sh*t, and then there’s actively pushing your paymasters to their limits.
Keith Armstrong, former Sunderland winger and manager of FC Ilves in Finland, committed the managerial equivalent of poking your classmate with a safety pin throughout a maths lesson.
The Englishman went on Finnish TV as a pundit – no harm in that per se, except for the fact that his team were playing at the time.
Ilves manager Keith Armstrong missed his side's defeat at SJK as he was in a TV studio watching Premier League pic.twitter.com/LKxDBAvOIs #keke
— Finnish Football Show 🇫🇮⚽️ (@FinnishFtblShow) October 4, 2015
Unsurprisingly Armstrong was sacked, ending a one year stretch with the top-flight club.
You could say his career with Ilves is… Finnished.
