Nike have a history of making epic commercials – from the Brazil squad having a kick about in the airport, to Eric Cantona taking a penalty against the Devil, to Euro 2016’s Ronaldo-starring ‘The Switch’.
Their latest advert can definitely stand up to those – and might even be their best ever. Entitled ‘Nothing Beats A Londoner’, the clip is a three-minute celebration of everything that makes the capital great. Arsenal, Chelsea and Tottenham are all represented – by Alex Iwobi, Eden Hazard and Harry Kane – alongside a who’s who of London’s other sporting talent, including Dina Asher-Smith, Mo Farah, Adebayo Akinfenwa and Ryan Sessegnon. Rio Ferdinand, Ian Wright and Gareth Southgate even cameo.
It also features London MCs like Skepta (riding a Boris bike), Giggs and AJ Tracey, and comedians Michael Dapaah and Kurupt FM.
And of course, like any true celebration of London should, Morley’s chicken makes an appearance.
Watch the full video:
https://www.youtube.com/watch?v=n0j_CX1S2es
Understandably, this brilliant presentation of London’s vibrant youth and sports culture has gone down pretty well:
CAN WE JUST APPRECIATE THE NEW NIKE ADVERT PLEASE ?????????? pic.twitter.com/ELgZn1xSIW
— Luca Brasi (@Blayofficial) February 9, 2018
WHAT THE FUCK THE NEW NIKE ADD IS INCREDIBLE DAHFHSGFSHJDSKGDSHGF https://t.co/OMXs5ie8Ck
— Amelia Dimoldenberg (@ameliadimz) February 9, 2018
Very epic from Nike celebrating our hometown! Love the energy, the cameos and Iwobi’s comic timing LOOOL! Nothing Beats A Londoner #LDNR pic.twitter.com/nWE88lwJ2x
— Pai Mei Ray ???? (@studiopixie) February 9, 2018
The team on that Nike ad gotta get an award for that. The creativity ?? Love the story and the LDNR logo. Yeahh
— Chi (@THOUARTCHI) February 9, 2018
