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Sport

09th Feb 2016

Pic: The Premier League’s new logo has received a *mixed* response

Change

Gareth Makim

All things must change, and in an effort to freshen up their look ahead of their new multi-billion pound television deal, the Premier League have revealed a new logo.

The lion wearing a crown remains, but he is no longer controlling a football and has lost his crest, while we are sure there will be space made for a new sponsor.

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While we’re sure the brains behind it are thrilled with the new design, there’s a touch of the struggling building society about it.

Of course, the Premier League couldn’t resist the opportunity to make an overly-sentimental montage featuring meaningless phrases like “we all share”, “no boundaries” and “we all have a part to play”.

Unsurprisingly, Twitter reacted with its usual appreciation for the result of an undoubtedly thorough rebranding process.

 

https://twitter.com/_WesleyBD/status/696991469794627584