We’re starting to think Sunderland were subliminally influenced by that ice cream van stuck on the M6.
Fabio Borini has returned to Wearside on a permanent deal from Liverpool, and the Dick Advocaat-managed club have not covered themselves with glory when it comes to hashtagging.
Sitting halfway between simplicity and laboured pun, it somehow fails to work on multiple levels.
BREAKING NEWS: Fabio Borini returns to Wearside signing a four-year deal at #SAFC. #ThisisFab pic.twitter.com/EeYc60lA4V
— Sunderland AFC (@SunderlandAFC) August 31, 2015
We suppose the shirt looks a bit like a Fab ice lolly on its side, and the trim looks like sprinkles?
No? Well don’t say we didn’t try.
https://twitter.com/Fabicelolly/status/606402903025283072
Perhaps the Black Cats should have spoken to one of their own strikers for hashtag advice.
Just handed in a transfer request just to let the fans know where I am at right now…. #headsgone
— steven fletcher (@stevenfletch10) August 8, 2012
Fletcher’s hashtagging is up there with the all-time greats like former Newcastle striker Nile Ranger – perhaps it’s a North East thing.
No drink in my house.. So im defrosting ice lollies.. Lool … #GHETTOJUICE http://t.co/TT0G5Xs5
— Nile Ranger (@NilePowerRanger) October 4, 2012
Actually, come to think of it, it could just be the domain of strikers.
https://twitter.com/MarvinSordell/status/256144148627865600