Fair play, the club themselves are blameless.
When posters went up around the London Underground advertising Tottenham Hotspur’s new stadium, offering VR experiences for ‘premum‘ packages, available at tottenhamhotspur.com/’premiun‘, everyone took the piss.
It’s one thing to make a spelling error, it’s another to make it twice, in two different ways, and that misspelled word be ‘premium’. It was the perfect storm, and one that everyone jumped on immediately, including us.
https://twitter.com/CoysNews/status/825825865162510336
But, as is sometimes the case with these things, there’s a perfectly reasonable and innocent explanation behind it all. It turns out that it wasn’t two spelling errors, but a poster misalignment.
If you look again at the poster, you can see how that might have occurred. The North London team took to Twitter to clear up the matter.
Hi, unfortunately this was misaligned when installed rather than being incorrect! We're on the case. #COYS
— Tottenham Hotspur (@SpursOfficial) January 30, 2017
So there you have it. Sometimes these mistakes are genuine and hilarious, other times they’re just someone not putting a poster up properly. And the world keeps turning.