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Food

25th Mar 2018

Mars are making a huge change to the shape of Maltesers – and you’re not going to be happy

People will not be pleased with this

James Dawson

People will not be pleased with this

It looks like the shape of Maltesers is going to change, after reports from an audition for a new online advert leaked.

Rather than being the traditional ball shape, the confectionary will now be oval shaped, according to the Sun.

 

 

A source, who was invited to the audition said: “We were told the Maltesers we would be holding would be flat — like a Minstrel.

“We were not given the chocolate but it was described to us.

“The part involved pretending to be a bunch of mates at work having a bit of banter while eating Maltesers.

“We got on with it, but none of us thought flat Maltesers were a good idea.

“I imagine some people will be upset.”

The move is likely a response to the sugar tax being introduced on April 6, although it’s unsure whether this will be a permanent or temporary move.

Despite having been named the UK’s favourite chocolate just three years ago, sales fell by by 7.6 per cent last year.

However, Mars spokesperson said: “We are not planning to change the shape of the much-loved original Maltesers, however we are continually looking at ways to extend the brand, creating new ways for our customers to enjoy Maltesers.”