Apple keep coming up with new ways to win.
This weekend it was revealed that the tech giant is recovering millions of dollars from recycling users’ old iPhone and iPad devices.
The tech giant has recovered almost a ton [metric] of gold from abandoned products, worth an estimated £28 million.
The Environmental Responsibility Report also believes Apple to have recovered 6,612lbs of silver, 2,953,360lbs of copper and 101,000lbs of steel, through the take-back initiatives.
Of course, when you’re a global force like Apple, £28 million is more a nice bit of pocket money rather than big bucks.
Instead, the news perfectly chimes with Apple’s current shift to a new greener policy. After recently launching an Apps for Earth campaign with the WWF, Apple also informed users that they expect iPhones to have a lifespan of only three years, as they look to make all their devices be more recyclable.
The recovered metal will be used into future Apple products. Will this mean iPhone will be cheaper to pick up in future? Fingers crossed.
