Always do your research
We’re sure you didn’t miss the best meme of yesterday and perhaps one of the top five in 2021 so far, but in case you did, there’s a genuine crypto company called Nonce Finance. Nonce…
The company itself deals in NFTs – that’s non-fungible tokens, which essentially act as a digital certificate that is proof that someone owns a piece of online media, such as a video or social media post.
They’re a slightly strange form of asset, we admit, but they have exploded into popularity this year, with one bloke paying $2.9 million for Jack Dorsey’s (founder of Twitter) first-ever tweet.
Understandably, Twitter were all over it, pointing what is the very obvious fact to us – though apparently not to Americans – that nonce means paedophile in the UK. The boardroom who came up with that name must have had quite the shock when they went to check their phones and saw this lot.
You're all mocking Nonce Finance but it shows a lot of confidence in their abilities that they think you'll be willing to ignore the fact that their name implies they are paedophiles https://t.co/rHZ2eEdPb5
— James Felton (@JimMFelton) July 5, 2021
They were pretty steadfast stuff for a while there.
https://twitter.com/Kevinjo90356488/status/1412015410770333696?s=20
If this wasn’t the first thing you thought of then you’re lying.
How I imagine the first meeting went at Nonce Finance.. pic.twitter.com/nGYrGnMKOJ
— FPL Partridge (@FPL_Partridge) July 5, 2021
Good reference-wang.
That company naming itself ‘Nonce Finance’ has reminded me of the time a Scandinavian stationery company called ‘Locum’ chose this as their logo. pic.twitter.com/439ZIEsbak
— Amanda (@Pandamoanimum) July 5, 2021
They’ve had a mare and all.
The response
However, we’ve got to give it to them: once the internet took hold and the meme started to gain traction, it was pretty impossible for them to ignore and they rightfully took their lumps and embraced the ridicule. They ultimately decided to chip in themselves, seizing the format of the moment to do so, as well as including an explanation of why they chose that name.
https://twitter.com/Eddi_CK/status/1412089294450216967?s=20
Fair play: it may be a genuine cryptocurrency term but there’s that doesn’t stop it from being a horrendous gaffe of epic proportions. Nevertheless, at least they’ve been good sports about it; on the other hand, we still don’t know whether they’ll be going ahead with the names – they have indicated they’ll be changing it as yet.
We’d say back to the drawing board with his one, lads.