It was very strange and people decided to vent on social media.
Kendrick Lamar might be one of the GOAT, but not everything went right with his BRIT Awards appearance tonight.
The rapper won Best International Male Solo Artist earlier in the evening, beating Childish Gambino, Drake, Beck and DJ Khaled to the gong. Then later on, he performed ‘FEEL.’ whilst standing above a Lamborghini.
Your #BRITs 2018 International Male winner @kendricklamar brought @RichTheKid to The #BRITs 2018 to SMASH IT 💥💥💥 What a performance!
Watch The #BRITs LIVE here: https://t.co/YP6iG713ES pic.twitter.com/HCeqt3TgoH
— BRIT Awards (@BRITs) February 21, 2018
However, a technical problem appeared to delay the beginning of the performance, and despite it being near 10pm, ITV also chose to censor him – meaning that for viewers at home the song felt pretty stilted.
“This is another satire by Kendrick Lamar,” read a screen behind him as he performed. The irony was not lost on viewers.
And people on social media all had pretty much the same response:
Had a full blown argument about who was sitting on the TV remote during the Kendrick Lemar performance because it kept a saying “Audio Muted” 🙈
“YOU MUST BE SITTING ON IT!”
“STOP MOVING!”
“IT MUST BE UNDER YOU ITS NOT UNDER ME!”#BRITs #BRITs2018
— Sam Quek (@SamanthaQuek) February 21, 2018
Very muted performance by Kendrick Lemar #BRITs2018
— RP (@prakash85) February 21, 2018
Are ITV taking the piss with the audio mute through most of Kendrick Lemar’s performance. How sensitive is society if you can’t have a few swear words in a song.
— James Lescott (@Lescotts) February 21, 2018
Everybody slagging-off Kendrick Lemar's Brit Awards performance, should try standing above a Lamborghini being smashed up whilst incoherently muttering swear-words! #britawards
— Oblong (@oblong) February 21, 2018
https://twitter.com/DanJackson_96/status/966433222614757382
Dear Kendrick Lemar – I’m sure you’re very talented but I don’t understand your stop start musical set on #Brits – it had me very concerned something technical had gone wrong. And did your mother not tell you it’s not cool to swear.
Love concerned of Stockport x— Lady Chelsea Norris (@radiochelsea) February 21, 2018
https://twitter.com/oli7242/status/966430862177914881
Not sure who this kendrick lemar is but this can't be a real performance, very bizarre #BRITs2018
— Lee (@lee1975uk) February 21, 2018