Follow Wonder Woman’s lead, and wear a mask
Harry Potter, Joker, and Wonder Woman are among a host of famous fictional characters that don masks in a new Covid-19 PSA film.
WarnerMedia has teamed with the Ad Council and the Centers for Disease Control and Prevention to make the ad, which features many popular Warner characters with masks digitally inserted onto them.
Harry Potter and Lord Voldemort don masks in a scene from Harry Potter and the Deathly Hallows Part 2. Joaquin Pheonix’s Joker has a face-covering whilst dancing down the stairs. Pennywise from It puts on a mask, as does Gal Gadot’s Wonder Woman.
Scenes from Casablanca, The Matrix, Lord of the Rings, Creed and Mad Max Fury Road all have masks inserted into them, with everyone from Aquaman to Dr Evil now sporting a face-covering.
“Let’s get back to doing our favorite things, whatever that might be. Slow the spread. Mask up America.” say the captions throughout the advert.
Joker, Pennywise, Frodo & more wear face masks in a new WarnerMedia video to promote mask-wearing. pic.twitter.com/jXQjbF54U3
— DiscussingFilm (@DiscussingFilm) February 10, 2021
“WarnerMedia is proud to help educate and inform our fans about the importance of mask wearing during this pandemic,” said Dennis Williams, senior VP of corporate social responsibility at WarnerMedia.
“Wearing a mask is an effective way to protect ourselves and our loved-ones from COVID-19. We hope that by seeing some of our favorite heroes and characters masked up, our fans will follow suit. Mask wearing is a simple step we all can take to show up and support our communities during this difficult time.”
The advert is going to run during donated media time across America, and will also feature on WarnerMedia’s various platforms, including HBO, Turner, Rooster Teeth, Crunchy Roll, and Bleacher Report. They have also made the spot free for use by broadcast and digital news outlets.
