In sponsorship with Chicago Town
Pizza is one of the best things in the world. Beer is another of the best things in the world.
And as logic would dictate, bringing the two of them together is even better. In fact, a new poll conducted by Chicago Town actually proved this, discovering that 75.5% of people would choose beer as the perfect alcohol accompaniment to a pizza.
But what if that beer was perfectly crafted and designed to go exactly with the pizza? Well, Chicago Town are already one step ahead of you.
In time for International Beer & Pizza Day on October 9th, Chicago Town are releasing a new pizza, the Stuffed Crust Takeaway Sweet Honey BBQ Salami, which is topped with sweet honey BBQ sauce, mozzarella, red cheddar, salami and red onions.
That already sounds pretty damn good, tbh, but that is not all.
They’ve teamed up with the beer geniuses at Salford-based craft brewery SEVEN BRO7HERS to develop the ideal beer to drink with the new pizza.
The new ‘Show Me The Honey’ ale is specially crafted to match the sweet and savoury flavours, with the honey-flavoured ale complementing the honey BBQ sauce of the pizza.
“We were keen to replicate the pizza’s aroma and taste in the flavour profile of Show Me The Honey,” SEVEN BRO7HERS Brewer Jack Dixon said. “To capture the perfect pairing, the team sampled each of the toppings here in the brewery and mapped out the brew based on the flavour notes we needed to hit.”
Chicago Town spokesperson Rachel Bradshaw added: “What better way to celebrate International Beer & Pizza Day than to create a beer inspired by the bold flavours of our new Stuffed Crust Takeaway Sweet Honey BBQ Salami.”
The beer will only be available for a limited period, until October 31st.
The Stuffed Crust Takeaway Sweet Honey BBQ Salami has an MRRP £4.49 and is available from most major supermarkets, while SEVEN BRO7HERS Show Me The Honey beer can be purchased from October via its online beer shop.
You better be quick to make sure you can try them together.
