The humble Dairy Milk has been crowned the winner of the World Cup of Chocolate 2016.
The unique competition, created by TV personality Richard Osman, was held on Twitter via a series of polls and saw 32 chocolates battling it out.
The 32 competitors were Mars, Kinder Bueno, Snickers, Dairy Milk, Twix, Malteasers, Galaxy, Flake, Topic, Picnic, Boost, Chocolate Orange Bar, Rolo, Kit Kat, Kit Kat Chunky, Toffee Crisp, Wispa, Toblerone, Crunchie, Creme Egg, Minstrels, Caramel, Twirl, Yorkie, Milky Way, Star Bar, Aero, Dime, Freddo, Malteasers Bar, Bounty and Marvelous Creations.
Starting with eight groups of four, two qualifiers from each group were picked to proceed to the quarter-finals. They then began the knockout stages with four chocolates making it into the semi-finals.
The four semi-finalists were Dairy Milk, Galaxy, Malteasers and Twirl.
WORLD CUP OF CHOCOLATE 2016
SEMI FINAL 1
Voting starts now, and ends at 8pm #wcoc2016
— Richard Osman (@richardosman) January 2, 2016
WORLD CUP OF CHOCOLATE 2016
SEMI FINAL 2
Voting starts now, and ends at 8pm #wcoc2016
— Richard Osman (@richardosman) January 2, 2016
Finally, it was a straight battle between Malteasers and Dairy Milk, with over 70,000 casting their votes to crown the champion.
WORLD CUP OF CHOCOLATE 2016
THE FINAL!
Voting begins now and ends at 10.30pm #wcoc2016
— Richard Osman (@richardosman) January 2, 2016
But in the end, there could only be one winner and the Dairy Milk came up trumps, somehow receiving more votes than Malteasers despite being literally the most boring chocolate bar on the face of the earth.
Ok, voting is over, and we have a brand champion in the World Cup Of Chocolate! The champion of #wcoc2016 is…
DAIRY MILK!
— Richard Osman (@richardosman) January 2, 2016
In total, the competition garnered over one million votes and some betting sites even got in on the action.
And fair play to the Dairy Milk, it came good as a 11/1 outsider for the title.
We've priced up @richardosman's World Cup of Chocolate. Flake is proving popular! #wcoc2016 https://t.co/YaQxlrtJdL pic.twitter.com/q0g080X6sj
— Betfair (@Betfair) January 1, 2016
Osman has promised to run a similar competition to find Twitter’s favourite crisps around Easter time.
