Internet commenters who leave racist posts could be in for a shocking surprise.
Criola, an organisation which defends the rights of black women in Brazil, have begun reposting racist Facebook comments and tweets on billboards near the home of the person who posted them.
The group look to emphasise that what we do online is not separate from real life, with the tagline ‘Virtual Racism, Real Consequences’.
While the name and picture of the commenter are blurred out, Criola use geotagging to find the address of the culprit. They then rent out a billboard near their home, ensuring the author of the comments will see their words displayed to their friends and family.
Criola have already displayed comments such as “GFY dirty n*gga, I dunno u but I wash myself” and “I arrived home smelling black people” in cities around the country.
