It’s fashionable to personalise and monogram everything.
Golf balls, bags, Nutella, Marmite, basically any of your favourite condiments, all the services are out there.
Rather than going for the name of a loved one, a pet, Irish writer Seamus O’Reilly took it a step further.
I can now confirm that Selfridges will put *anything* you ask for on a Nutella jar. pic.twitter.com/i5DFjtAHHr
— The author, Séamas O'Reilly (@shockproofbeats) December 9, 2015
Speaking to Mashable, O’Reilly said: “I’ve spent the last two years writing rush hour crushes for the Metro. But either due to me losing the knack or them logging any one of my many, many IPs or email addresses, they stopped biting.
“I was passing Selfridges a few weeks back and saw the Nutella personalisation desk, and I thought I might expend a little of the same energy.”
Mums: You did an English degree would you recommend it for my son?
Me: Yeah! PS here's what I've been up to recently pic.twitter.com/N9xmEi8Mma— The author, Séamas O'Reilly (@shockproofbeats) January 13, 2016