Imagine Dragons have delivered something truly epic with their latest music video.
Gone have the days of music video shoots with multi-million pound budgets. Music videos have become an afterthought. So with that said, it’s rare to find a music video that looks more like a mini movie than a promotional visual to help your single reach more ears.
Enter: Imagine Dragons.
Delivering an epic extended length music video for their latest single “Next To Me”, the band’s mini movie is directed by Mark Pellington (U2, Pearl Jam) and touches upon love, rage, romance, crime, forgiveness, murder, compassion, and a whole lot more.
“The film is a complex and slightly surreal fable about forgiveness and redemption. It is a story of a man, and a projection of one fantasy colliding with the dark realities of fate. It asks, can a person who has made a terrible mistake ever be forgiven by their loved one or even by themselves,” says Pellington.
“It is an ambitious music film, taking the traditional music video and breaking it apart, pushing it into film territory. I wanted to create something new, a narrative piece that was thematically complex and musical and I knew it needed to be longer.”
The moment you push play you’ll be drawn in like a moth to a flame. You’ll forget you’re even watching a music video it’s that convincing. Not only that, you’ll be left wondering what’s actually going on. With countless narratives and possibilities it’s left up to you to decide which is reality is and which is fantasy.
“I wrote this song about the strains of the relationships in my own life and the beauty of enduring love,” says Imagine Dragons vocalist Dan Reynolds. “After late night conversations with Mark Pellington about life and his passion behind his vision for the film, we knew we wanted to take the journey with him.”
“Next To Me” is taken from Imagine Dragons’ latest album, Evolve.
