It’s a day we look forward to every year.
No, not Christmas – that’s a bloody let down. It’s the day that the John Lewis Christmas advert drops, giving us all that warm, fuzzy festive feeling.
Don’t kid yourselves, you’ve been as giddy as we have to see what how the department store could pull at our heart strings more than that lonely penguin from last year.
But there’s one bloke who’s probably been dreading this moment for the past 364 days. A man called John Lewis.
Yet again it seems that poor Mr Lewis (no connection with the high street retailer) has been bombarded with tweets about his advert…and he doesn’t seem that impressed to be honest.
99+ notifications. Sigh.
— John Lewis (@johnlewis) November 6, 2015
He knew he was going to be in for a bit of a rough ride…
.@LoraFitz @johnlewisretail Bears, hares, penguins … what else you got? Bring it.
— John Lewis (@johnlewis) November 4, 2015
.@barneyokelly I’m ready. Been stretching every day. Power loading. The works.
— John Lewis (@johnlewis) November 2, 2015
To be fair, the man takes it in pretty good humour…
. @standsays It really is. Now I have two reasons to cry. @johnlewisretail
— John Lewis (@johnlewis) November 6, 2015
.@HaslemereNorman A time machine, so I can tell my parents to name me after my uncle Steve.
— John Lewis (@johnlewis) November 2, 2015
Well, until he starts getting angry tweets about underwear…
.@JakeThomas87 All kinds of pre-Christmas warmth, and then this. @johnlewisretail
— John Lewis (@johnlewis) November 6, 2015
And then people stating the bleeding obvious about his name…
Thank God they didn’t go with this idea. Surefire Christmas-ruiner…
.@StephanieJay_UK That was my suggestion, actually, but thankfully they went a different way. @johnlewisretail
— John Lewis (@johnlewis) November 6, 2015
We think he’s had enough  now for one year…
.@alexking_kc Yes, please. Everybody just shut up.
— John Lewis (@johnlewis) November 6, 2015
.@cherdelrey It is (1) the bane of my existence, (2) proof that there are nice people in the world, and (3) a bit of fun.
— John Lewis (@johnlewis) November 6, 2015