The sponsorship is the biggest in women’s sport by a brand in British history
The Football Association announced on Wednesday that Barclays is to become the first ever title sponsor of the Women’s Super League in a “landmark” multi-million pound partnership.
The deal, which runs until 2022, is reported to be £10 million across the three seasons and for the first time will see prize money awarded to clubs based on league position.
As part of the sponsorship, Barclays will become the lead partner with the FA of a grassroots scheme named the FA Girls’ Football School Partnerships, a nationwide scheme to help develop girls’ access to football at school.
Thrilled to welcome @Barclays as title sponsor of The FAWSL. Landmark moment for the game. https://t.co/GZpXcOKISJ
— Kelly Simmons OBE (@KellySimmo1) March 20, 2019
Kelly Simmons, The FA’s director of women’s professional game said: “We are delighted to announce our landmark partnership with Barclays and are looking forward to them joining us on a journey to transform the future of women’s football.
“Their record, multimillion-pound commitment will impact all levels of the game and will support our ambition to make the Barclays FA Women’s Super League the world’s most successful league, on and off the pitch.
“Of equal importance is the support this provides to The FA Girls’ Football School Partnerships, a cornerstone to our ambition to double participation within The FA’s Gameplan for Growth strategy and will see girls across the country given the opportunity to begin a relationship with football, which we hope will last a lifetime.”
Barclays to become first title sponsor of The FA Women's Super League with multimillion-pound partnership #BarclaysFAWSL
— Barclays Women's Super League (@BarclaysWSL) March 20, 2019
Jes Staley, Group CEO of Barclays, added: “Football has the power to transform young people’s lives, boosting their confidence, being part of a team and providing more opportunities to grow.
“The grassroots work through The FA Girls’ Football School Partnerships will help thousands more girls in England to take up sport and we look forward to partnering with The FA to deliver that.
