Yeah, no idea either…
Nothing – and I can’t stress that enough – *nothing* quite says ‘Richest Game In Football’ quite like Bear Grylls, walking around in the wilderness (or just a few dandelions in a field somewhere) talking about himself.
Fortunately, Sky Sports know this all too well, which is exactly why they chose to screen a specially made video of the adventurer giving a few motivational words about his own resilience before the Championship Playoff Final between Aston Villa and Derby County.
"Stand tall and above all, never give up!" 💪🏻
📺 Watch the @SkyBetChamp play-off final live on Sky Sports Football or follow here: https://t.co/iVFr84lxFn pic.twitter.com/9CeZVZ8zdm
— Sky Sports Football (@SkyFootball) May 27, 2019
With minutes to go before kick-off at Wembley, plenty of those watching Sky’s coverage of the game were left bemused by the short video, which also featured slow-motion footage of both teams throughout the 2018/19 season.
Nice feature there from Sky getting Bear Grylls to talk about himself for 2 minutes for no reason
— Tom Mortimer (@TomaszMortimer) May 27, 2019
https://twitter.com/Liam_M97/status/1133007079927635970
https://twitter.com/DanG_WFC/status/1133006912088358917
Sky Sports out Sky Sports-ing themselves there with Bear Grylls stood in a field fronting a montage about courage.
— Pete Allison (@Pete_Allison) May 27, 2019
Sky Sports just showed Bear Grylls giving advice before the Play-Off Final. If I was one of the players, I’d sniff my Lucozade bottle before I drank it #AVFCvDCFC
— Jez a Bell (@Tsarcastic_) May 27, 2019
Bear Grylls on sky pre playoff final is up there with ITV switching to Hyundai commercial while England scored. A genuine wtf moment
— Dave Smith (@dts439) May 27, 2019
Villa, who saw off West Bromwich Albion to reach their second successive Play-Off final, were taking on Derby County, who overcame Marcelo Bielsa’s Leeds to book their place in the game at Wembley.