Gareth Southgate’s England will wear their new kits for the first time during next month’s international break.
Revealed a couple of weeks back, Nike have returned to a more traditional look for the Three Lions’ new home and away strips.
Now, ahead of the friendlies against the Netherlands and Italy, the final detail of the new kits has been revealed: the font.
Yep, very important stuff.
Designed by Craig Ward, who shared images of it in the tweet below, it seems plenty of thought has gone into the design of the new typeface.
Honored and beyond proud to share the custom type I created for the Nike's new England World Cup kit… 😳#type #typography #england #worldcup pic.twitter.com/IQdqAERJZZ
— Craig Ward (@MrCraigWard) February 9, 2018
“I really wanted to create something dynamic that hinged on the cross icon, so I modelled and animated the core of the type in 3D software,” he said in an interview given to Creative Review.
“I created a simple grid, drew single line paths for the letterforms and added a cross as a sweep around the path, which went on to inform the inline aspect and the twists in the letters.
“I’m hoping that the movement that went into creating the letterforms comes through in the final pieces.”
The ask was for something dynamic, contemporary, process-led and which in some way made use of the St George's cross. The final design was actually modeled in 3D with the cross sweeping and curving around a baseline path. #england #worldcup #typography pic.twitter.com/QKw1H7KUI5
— Craig Ward (@MrCraigWard) February 9, 2018
Good. Now that we’ve got that sorted, is there any chance we can persuade Nike to let England use that lovely new training top as the home shirt?
