It’s coming homing etc etc etc
So last night England beat Colombia on penalties in the last sixteen of the World Cup.
You are probably aware of this. You are probably aware of this, because you were watching in a pub full of rowdy people. Or at home, with your family/friends, going crazy. Or on your phone, at some social event you’d previously agreed to go to, and couldn’t get out of, but you weren’t going to miss the game, and you just rinsed all your data to watch it.
The reason we say this, is that the game had absolutely massive audience figures.
Huge 16.5m/68.6% avge audience for #EnglandvColombia on ITV, with a peak of 23.8m @hkane @FIFAWorldCup https://t.co/DSYC3PhVGB
— overnights.tv (@overnightstv) July 4, 2018
An incredible 23.8m people watch England, peaking (unsurprisingly) during the climatic penalty shoot-out. That was almost a 70 per cent audience share.
23.8m watched England last night on ITV, peaking during penalties.
BBC games with massive numbers too – not just for England games.
World Cup delivers genuine collective moments, all on terrestrial television. The case for continuing to protect this right is very strong.— Richard Conway (@richard_conway) July 4, 2018
Ratings during England’s tie with Tunisia peaked at 18.3 million viewers. 14 million watched the Panama game, and 18.5 million tuned in for the mostly meaningless match with Belgium.
And in case you wondered what the other 30 per cent were watching…
For those asking, the other 30 per cent were watching: Death in Paradise (BBC1), Hampton Court Flower Show (BBC2), Bride and Prejudice (C4), and The Hotel Inspector (C5)…
— Andy Halls (@AJHalls) July 4, 2018
