In the build up to UFC 189, Conor McGregor and Jose Aldo travelled the world.
From Rio to Dublin and ten stops in between, it was some way to build up hype around McGregor’s biggest fight of his career to that point.
Never had anything quite like that been done before but we could be about to see it again.
On Monday, Showtime executive vice president Stephen Espinoza was speaking on the MMA Hour and talked up to the idea of multiple press conferences.
“I think there’d be a big miss as purely a fan to not see the two of them interacting repeatedly,” he told Ariel Helwani
“Mayweather did it. I think he ended up in 10 cities in 11 days for the Canelo [Alvarez] fight, I don’t think it’ll be something like that but I do think this is going to be the kind of thing where people are going to want touch it and feel it and see it and see these guys interact.
“So I do think maybe late June maybe early July there’ll be multiple cities, not a huge tour but more than a couple and I think it’ll be something that will be really entertaining to watch.”
Earlier in the show, McGregor’s agent Audie Attar revealed that nothing was set in stone in terms of promotion but that “a lot of that is still being planned, a lot of it is still taking shape and hoping to kind of finalise that this week.”
The fight takes place on 26 August in Las Vegas.
