United will end their ten-year shirt sponsorship deal with Chevrolet after this season
Sponsors are a funny thing. Some fans like certain ones, others often hate them, but in the end they do their intended job: they become synonymous with memorable moments involving the particular team, and get etched into people’s memories.
For Manchester United – Sharp and vodafone are probably their two most iconic sponsors, and now the club have introduced their new principal shirt partnership.
In the club’s official statement, TeamViewer – a German tech company primarily known for its software that allows remote access into other people’s computers and electronic devices – will be the main shirt sponsor.
The company’s basis in online connectivity has made it a key player in the working world during the pandemic, as lockdown and subsequent working from home has made remote access a valuable service. The puns around connectivity and a Team United are all there, as expected.
The deal is currently a five-year contract estimated to be worth approximately £235 million. There are also believed to be talks of sponsoring United’s training and pre-match kits too, as the club’s eight-year deal with Aon is nearing its end.
Aon – a British insurance company – also gives its name to United’s current training complex at Carrington. This implies that the specifics surrounding any additional agreements will likely have a lot of moving parts.
TeamViewer will be the sixth main shirt sponsor in the club’s history, and it is believed the plans are for the logo to be white, at least on the home kit. People are already trying to figure out how the sponsor will work.
There isn’t much to work with but which one do you find the most aesthetically pleasing?
Manchester United have announced their new shirt sponsor!
From the start of the 2021/22 their shirts will be sponsored by TeamViewer!
Surely it's an improvement on Chevrolet aesthetically? pic.twitter.com/TSM2P1nEgY
— Classic Football Shirts (@classicshirts) March 19, 2021
