Paint it black.
Google already knows everything, but we’re willing to provide the world’s most popular search engine with a free piece of advice. If the link ain’t broke, don’t fix it.
It seems that they’re not adhering to these words of wisdom though because Google have tested a new colour on its search results for a small number of users Monday, with a very noticeable change.
Instead of the traditional blue links that appear in a Google search, there were black links. As you all know, links are typically displayed in blue, turning purple once they’ve been clicked on.
@google Google! The black unclicked links look terrible and are not very functional! #BringBackTheBlue pic.twitter.com/mkKsrar3B3
— Joe Madden (@Hyper200) May 9, 2016
Google saw my blue links and they've painted them all black,
No colours any more, they want them to turn black! pic.twitter.com/NItnW8NF05— Mark Summerfield (@patentology) May 9, 2016
My google links have turned black, They look horrible. Please turn them back to blue #google pic.twitter.com/hbF5lSkRpS
— facelessloser (@facelessloser) May 8, 2016
In a statement given to CNN, Google said that they’re “always running many small scale experiments with the design of the results page”. the experiment seems to have been a failure because Google also stated that they’re “not quite sure that black is the new blue”.
We think that they should have been honest about their reasons for the change. Just admit that “I see a blue link and I want it painted black”.