This is not just a poor choice of phrase, it’s an M&S poor choice of phrase…
Eager to get across that their bread rolls are a great source of vitamin D, it appears the second meaning in this advert may have been missed before it went to print.
Thankfully, it was captured and tweeted out for the masses to enjoy…
Think M&S need a new copywriter… pic.twitter.com/X6NuazkUGX
— Rich (@RichSKWorth) August 15, 2015
It’s any of our business what people get up to with their bread rolls behind closed doors, but it’s not something we’d necessarily recommend.
The tweet prompted some amusing (and very honest) responses…
https://twitter.com/alexamachin/status/633027782407229440
@RichSKWorth Isn't that how donuts are made?
— Yeyo's Bizarre Adventure (@SerAurelius) August 17, 2015
https://twitter.com/OfficialMrGray/status/633224508338479110
A part of us would like to think that this was deliberate. What a genius way of getting your advert talked about…
