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25th Oct 2017

So it turns out Stacey from GBBO is secretly very, very wealthy

Not bad...

Anna O'Rourke

We’re as surprised as you are.

We always like to picture Bake-Off contestants as being average joes who live ordinary lives and just enjoy a bit of baking as a hobby.

Most of them are just that, we suspect, but it turns out one of this year’s batch of bakers is secretly a millionaire.

Unassuming Stacey is a former teacher who “lives with her husband James and their three young sons in Hertfordshire,” according to the GBBO website.

What the website doesn’t mention is that James is a former director of ASOS. As in, actual online clothing giant ASOS.

He was with the company for 15 years and sold his share in it for a reported £50 million in 2012.

He now runs Kidly, a company selling kids’ products online, and tweets his support for Stacey in his spare time. Ahhh.

Poor Stace got the boot from the tent in this week’s episode after a tough pastry week, but doesn’t seem to be too upset to have gone home.

“Going back to being a full-time mum to three boys was actually quite nice,” she said.

“I thought at the end of my time in the tent I wouldn’t bake for a while, but I did the very next day and I haven’t stopped since.

“My sons love my glittery biscuits, marshmallow cookies, brownies — they love it all.”