A new face.
You’re probably familiar with Colonel Sanders, but the appearance of the KFC icon is about to change because US country singer Reba McEntire has become the first female to play the Colonel in the restaurant’s 90-year history.
Clad in the Colonel’s trademark white suit and black tie, McEntire made her debut with a tongue-in-cheek country song.
“I’m Colonel Sanders, the same as always. I’m definitely not a woman,” she sings.
The company said it picked McEntire because she “embodies the brand.”
“We’ve been publicly talking for a while about the fact that anyone who embodies the spirit of the colonel is qualified to play this role, Her Southern roots are a perfect fit,” said Andrea Zahumensky, the chain’s chief marketing officer.”
Take a look as she makes her bow.
https://twitter.com/kfc/status/956694464193380352
Colonel Harland Sanders, who died 36 years ago, first started selling fried chicken from a single restaurant in 1930.
After a near 20-year-absence, KFC brought back the character for their marketing campaigns. Rob Lowe and Ray Liotta were two of the notable actors to play him for various campaigns.
In recent weeks, KFC’s social media team the headlines after an eagle-eyed Twitter user noticed the accounts that they followed. As you can see below, KFC only follow 11 herbs and spices, hence five ‘Spice Girls’ and six ‘Herbs’.
Anywho, if you’re a KFC fan, you’re going to be very familiar with Reba McEntire in the years to come.
Fair play to her.
https://twitter.com/kfc/status/956696407808688129
