This is spreading all over the place.
McDonald’s have been in the process of a gradual but sustained rebranding over the last few years. Partly due to changing perceptions towards fast food and obesity, and almost definitely influenced by the success of Morgan Spurlock’s ‘Super Size Me’, the restaurant chain has worked hard to portray a more healthy and sophisticated image.
In fairness to them, it has been largely successful. MaccyD’s will always be MaccyD’s, but the interiors of their international eateries are generally far more refined and the food on offer is now more varied and health-conscious. That said, their attempts to out-Starbucks Starbucks with their McCafe cup designs may need a rethink.
This is the very festive artwork for their hot beverages this Noël…
Very Christmassy we’re sure you’ll agree. And in case you were wondering what the blobby white shape in the middle is supposed to be, why it’s a pair of winter mittens of course! How adorable and in keeping with the snowy feel of the overall look.
Except some eagle-eyed/dirty-minded patrons of the fast food chain aren’t seeing cutesy mittens at all. Rather they’re finding something rather more unsavoury in the design. The term ‘goatse’ is probably apt. If that doesn’t mean anything to you, lucky you.
A few additional pen marks make the suggestion even more apparent. Do you see it yet?
Um… @McDonalds methinks you need help with your graphics. pic.twitter.com/h1i88R7mLs
— Earthling (@ziyatong) December 11, 2016
That’s right – it looks worryingly like a brazen individual spreading their buttocks with their hands to show all and sundry the contents of their buns. We’ll admit we didn’t see it at first, but now we can’t think of anything else. And oh how we wish we could.
McDonald’s may want to instigate an urgent recall, because this isn’t going to go away. Merry Christmas…
Spreading a liiiiiittle too much Christmas cheer. 😉
— Earthling (@ziyatong) December 11, 2016
very cheeky!
— Canadian Samurai (@ShaneLukas) December 11, 2016
Hahaha, I love how something as innocent as mittens turned into this.
— Mike needs coffee and antihistamine (@tokkan) December 11, 2016
