In-N-Out Burger will do this to you, apparently
An In-N-Out Burger pop-up sold out of its 300 burgers this week, only to see them pop back up on the second-hand market.
After opening for trade in a Malaysian cafe at 11.00am on Tuesday 23 January, all of the burgers were sold by 11.15am.
Punters started queueing outside Strangers at 47 from 7.45am. Wristbands were distributed half an hour before the event, sort of like a VIP lounge but with extra beef.
The chain’s special foreign events manager Eric Billings said: “We sold out in less than 30 minutes time, even before the event started.”
However, Instagram quickly lit up with hawkers reselling their In-N-Out for 10 times the price, at roughly £18 a go.
Some fans even advertised plain buns for sale.
Priced between £0.90-1.80 for just the burger and £3.50 for a full set including drinks and french fries, the burgers were considered a steal.
“The price is indicative of the US prices. Our goal was to give our customers a great experience with quality ingredients,” said Billings who did not comment on the lucrative Instagram trade.