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Lifestyle

31st Aug 2016

Durex and Amazon combine to solve your condom emergencies

Get this dash button to speed up your condom orders.

Matt Tate

If you hadn’t cottoned on, companies in 2016 are doing their absolute best to make it stupidly easy for you to buy their stuff.

You’ll remember that Domino’s recently made it possible to order a pizza using just an emoji, and now Amazon have launched their one-click Dash Buttons on our shores.

Available in the US for a while now, the Dash Button is a miniature, wi-fi enabled device that lets you order and re-order a product of your choosing with just a click of a button.

You can either buy the device and pair it with your favourite product, or pick up one of the pre-set branded buttons.

Screen Shot 2016-08-31 at 17.10.59

This is where it gets interesting. Household names such as Gillette, Huggies, Wilkinson and Listerine have already jumped on board with Amazon’s futuristic vision on online shopping, but the one that seems to be getting the most attention is Durex.

That’s right. From now on, anyone running low on condoms will be able to get a fresh batch dispatched from their Amazon account at just the click of a button.

https://twitter.com/alexhern/status/770884852900036609

One the one hand, having such a practical protection procedure in place is sort of admirable. But realistically is there a man or woman alive that actually gets through that many rubbers?

https://twitter.com/ODDERZinnit/status/770921542490419200

And then you have to consider where you’d actually keep the thing. Buried shamefully in your pocket, or hanging pride of place above the bed?

https://twitter.com/aigwilson/status/770913825688289280

And then there’s the really big question.

Amazon Prime members will be able to use their Dash Buttons in conjunction with the Unlimited One-Day delivery service, which is great. But when it comes to condoms, well, sometimes you might require one a bit faster.

That is, unless you’re a really great entertainer.

https://twitter.com/yeahokbabe/status/770991802337886208

All that said, we’re relatively okay with the one-button machines making our shopping that bit more lazy.

We also want to voice our approval of toy blaster company Nerf getting involved. Even if absolutely nobody requires an emergency supply of foam darts at their disposal, it’s good to know the kids are covered.

https://twitter.com/stuartdredge/status/770982748077056000

A Dash Button will set you back £4.99, but they’re essentially free after the first press, as users get the same price off their first order. Check out the full range here. Welcome to the future.

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