Mel Giedroyc, Great British Bake Off host and all round cake enthusiast, reckons that “moist” is the greatest word in the English language.
You won’t find an elite cake that isn’t moist, which gives Mel plenty of excuses to mention it as often as she likes.
The first signature challenge of 2016: a drizzle cake.
Everyone say the key word with us… 💦#moist #GBBO pic.twitter.com/d5QcWhcaTJ— BBC One (@BBCOne) August 24, 2016
But the rest of the world appears to strongly disagree, as moist was comfortably leading a poll on the most hated word in the English language.
https://twitter.com/Holbornlolz/status/768526569245700096
The #OneWordMap was launched by Oxford Dictionaries, asking people from all over the world to condemn the words they disliked the most.
Unfortunately the website has already had to shut down the feature due to ‘severe misuse’, but of the data compiled before then it was moist that led the way in the UK, US and Canada.
According to the BBC, Oxford University Press said the rest of the UK’s top four was made up of “Brexit”, “no” and “British” – with words such as “like” and “can’t” also featuring highly.
I hate the word Brexit so much, PEOPLE NEVER STOP USING IT! Ever! It sounds like a budget cereal that tastes like regret
— Helena Sutcliffe (@HelenaSutcliffe) August 4, 2016
More than 10,000 people had contributed to the survey before it was taken down, and Dan Braddock, from Oxford University Press, had said it was the first time an experiment of that nature had been carried out by the company. They probably should have seen the trolls coming.
But don’t think for a second that the global disdain for moist is going to change anything regarding its frequent usage on Bake Off. It’s all part of the package.
We managed less than 3 minutes before hearing everyone's favourite word #Moist #GBBO
— Cath Kidston (@Cath_Kidston) August 24, 2016
https://twitter.com/notjustblondee/status/768524160654012416
https://twitter.com/JamesJRoden/status/768527356218732544
https://twitter.com/hansmollman/status/768527468055695360
Let's be honest, we're all beautifully moist today. #gbbo
— GlennyRodge (@GlennyRodge) August 24, 2016