It’s all over our timelines.
The word ‘Balmain’ has been trending worldwide today and has been all over our Facebook feeds too, so what’s all the fuss about?
Balmain is a french clothing line famous for dressing people like Kim Kardashian and Kendall Jenner – and their high street collaboration with H&M went on sale today.
The reaction was remarkable.
The Long Game.
Patience is a virtu 👏🏼 Only took 2h 37mins !!!! We got it 👗👠 #Balmain #balmainxhm @danielleross28
— Kay Fitz (@KayyFitzz1) November 5, 2015
The Madness
https://twitter.com/TheGodsAndDante/status/662266855281807360
Indifference.
2 things I couldn't care less about.
Websummit and balmain— Nicky (@nickyode) November 5, 2015
The despair.
my family died in the great h&m balmain riots of 2015
— L.A.S. (@SartoriallyInc) November 5, 2015
Facebook Fear.
London Lunacy.
The BALMAIN X H&M line is madness! Oxford circus at 11.00 am! #balmainxhm #Oxford #London pic.twitter.com/hbGha763Vm
— Bobby (@BobbyBreuer) November 5, 2015
Resignation.
I HAVE GIVEN UP #HMBALMAINATION #HMBALMAIN @hmunitedkingdom
— Amy Meehan (@Amybellxxx) November 5, 2015
We’re not ashamed to say it almost completely passed us by.