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20th Mar 2015

Trainer porn: Wait until you see the new Nike Air Max Zero

If Carlsberg made trainers...they wouldn't be anything close to these new Nikes....

Ben Kenyon

Many years ago, in a time when trainers were sh*t, one man had a vision.

Scribbled down on a piece of paper was the first ever design for the iconic Nike Air Max trainer.

Now, 30 years on, that dream has become a reality. JOE would like to welcome the Nike Air Max Zero to the world. What a little beaut it is.

We couldn’t be prouder if it was our own first born son.

Lighter than air….

(H/T Nike)

Designer Tinker Hatfield came up with the design in 1985. The ideas and concept were what went into creating the Nike Air Max 1 – but the original design never saw the light of day – until now.

“The Nike Air Max Zero was the first step. The one before the 1,” a release on Nike’s website reads.

Now that’s a story.

So when can we get our hands – or feet – in a pair of these sneaks I hear you cry?

Well, it looks like they could be released on March 26th for a cool $150.

See you outside Foot Locker.

https://www.youtube.com/watch?v=062e8jBzW40