Noel Edmonds is accustomed to being attacked every time he expresses an opinion on…well, just about anything.
Just a few weeks ago, he came in for a lot of flak for comments attacking the BBC – while dressed as a woman.
Noel Edmonds dresses up as woman in bizarre anti-#BBC rant https://t.co/qm0UZYIMsz pic.twitter.com/7CNQ4W3fuO
— BBC TV Centre (@LondonW128QT) May 29, 2016
This morning, he’s getting a lot of abuse for tweeting about the virtues of a device called an EMP Pad, which he claims “slows ageing, reduces pain, lifts depression and stress, and tackles cancer.”
And just for emphasis, he says: “Yep, tackles cancer!”
https://twitter.com/NoelEdmonds/status/740067385592434688
He really likes his pad.
https://twitter.com/NoelEdmonds/status/740066623776825344
Noel has gone in hard on his claims for the device’s supposed abilities and merits.
https://twitter.com/NoelEdmonds/status/740072780746661888
Needless to say, this has provoked a lot of anger from people, but Edmonds arguably made things worse with his replies, one of which implied that diseases like cancer are “caused by negative energy”.
https://twitter.com/NoelEdmonds/status/740075927036649472
The rest of the reaction to his claims comprises anger and mockery. Mostly mockery.
@NoelEdmonds pic.twitter.com/2v3C5W27PM
— jojubs (@jojubs) June 7, 2016
How will @NoelEdmonds style this out? #BoxGate #ASimpleBox #YepTacklesCancer #Cancer
— Paul Smith (@SimplyPaul) June 7, 2016
And perhaps the most devastating reply of all: